Magenta isn’t just the splash of color on our logo; it’s the tint of Mediahub’s world vision – the color of the nonconformist living in a black and white world.
Magenta inspires positive change through optimism, creativity and innovation. It isn’t an assault on the Establishment; it’s simply a challenge to embrace a brighter, more colorful vision of the future.
The ink of change and transformation is magenta, and Mediahub is writing the next chapter of our industry in it.
Challenger brands are companies disrupting the status quo and looking for faster, more nimble and imaginative media strategies.
We believe that the media environment has a profound impact on how consumers see your brand, and our media orientation is built around this core belief.
We are building a modern day company as media becomes more complex and moves at a much faster pace. As a result, we have built six specialized practices around the core planning and buying group including Comms, Media Sciences, Search, Analytics, R&D (our Radical & Disruptive/media innovation group) and Paid Social.
And since we are aligned with IPG’s Mediabrands, we are backed with global clout and global intelligence.
If you’re a challenger brand looking to break through the competition, or a brand that wants to reinvent how to reach consumers, we are your media shop.
We built a custom solution that combined first- and third-party data signals, consumers’ search behavior, pricing feeds and environmental conditions to serve audiences relevant messaging in real time — but it was not without obstacles. We had to show the Department of Transportation that the fares served were updated hourly to ensure a user could find the same price point on our landing page after seeing our banners. We needed our machine to be more than a custom messaging solution; it had to be a dynamic retail engine. So we developed a custom API which served as a data pipeline combining custom dynamic digital ads that automatically adapted based on the cues we received from our traveler segments. We built a rule-based engine that utilized over 20 custom business rules to determine which of the 1,000-plus creative variation would be the most relevant to the customer.