Magenta isn’t just the splash of color on our logo; it’s the tint of Mediahub’s world vision – the color of the nonconformist living in a black and white world.
Magenta inspires positive change through optimism, creativity and innovation. It isn’t an assault on the Establishment; it’s simply a challenge to embrace a brighter, more colorful vision of the future.
The ink of change and transformation is magenta, and Mediahub is writing the next chapter of our industry in it.
Challenger brands are companies disrupting the status quo and looking for faster, more nimble and imaginative media strategies.
We believe that the media environment has a profound impact on how consumers see your brand, and our media orientation is built around this core belief.
We are building a modern day company as media becomes more complex and moves at a much faster pace. As a result, we have built six specialized practices around the core planning and buying group including Comms, Media Sciences, Search, Analytics, R&D (our Radical & Disruptive/media innovation group) and Paid Social.
And since we are aligned with IPG’s Mediabrands, we are backed with global clout and global intelligence.
If you’re a challenger brand looking to break through the competition, or a brand that wants to reinvent how to reach consumers, we are your media shop.
Mediahub wanted to show Gens X and Y how their passion for rebellion unites us as a country and chose "Rolling Stone" as a partner. Not only did the magazine agree to put their correspondents on Harleys and ride around the country, it also published the resulting articles as editorial rather than a branded hub, amplifying the media plan. "American Beauty" stopped a decade in brand decline by engaging viewers 300% more than forecast and keeping them engaged longer. The epic adventure indeed!