Magenta isn’t just the splash of color on our logo; it’s the tint of Mediahub’s world vision – the color of the nonconformist living in a black and white world.
Magenta inspires positive change through optimism, creativity and innovation. It isn’t an assault on the Establishment; it’s simply a challenge to embrace a brighter, more colorful vision of the future.
The ink of change and transformation is magenta, and Mediahub is writing the next chapter of our industry in it.
Challenger brands are companies disrupting the status quo and looking for faster, more nimble and imaginative media strategies.
We believe that the media environment has a profound impact on how consumers see your brand, and our media orientation is built around this core belief.
We also believe that digital performance is a critical success factor. As a result, we built a dedicated global practice, Mediahub Performance, specializing in SEM, SEO, digital performance and data analytics.
And since we are aligned with IPG’s Mediabrands, we are backed with global clout and global intelligence.
If you’re a challenger brand looking to break through the competition, or a brand that wants to reinvent how to reach consumers, we are your media shop.
TV Land was launching Younger, produced by veterans of Sex and the City, in hopes of catapulting TVL into the hearts and screens of Gen X women. Proprietary research showed 87% of Gen X women try new shows because of social networks or friend recommendations, so our strategy was straightforward: build credibility and create relevance through our target’s social feeds. We leveraged popular influencers on Pinterest, like Moorea Seal and Mai Spy to pin styles from the show, giving us an instant credibility boost. We complemented that with Fifty Shades of Grey conversation - targeting on Twitter that played off the movie with relevant Younger tweets. Finally, Instagram posts featured photos of the cast hanging out in local New York City hotspots, emulating a typical post the target would see in her feed.